The CHICAGO TRIBUNE reports that Wrigley Co. Chairman Bill Wrigley Jr. today addressed the possibility of purchasing the naming rights for Wrigley Field from current team owner Sam Zell.

Wrigley’s response, based on the inflamed reaction of fans to Zell’s proclamation that he would sell the park’s naming rights, will disappointing to locals, to say the least.

Wrigley, in his best corporate-speak, said the company “lacked a compelling business reason to pay for naming rights because Wrigley’s marketing focuses on individual gums like Orbitz or Big Red.”

Wrigley: “We try to put the spotlight on our brands, and not the Wrigley name, and that would be our bias in evaluating any opportunities.”

In other words, go to Zell.