Nike Ad: What Earl Was Actually Talking About

Yesterday a commercial from Nike was released featuring audio from the late father of Tiger Woods, Earl. In the spot, Earl said:

Where Earl Woods Audio Came From For New Nike Tiger Ad

“Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. Did you learn anything?”

The only visual we get during Earl’s comments is a stoic image of Tiger.

I’ve since found the origin of the audio, and its context.

The audio of Earl’s comments was taken from the first of a three-disc DVD collection produced about Tiger’s life and released in 2004. That disc is titled, Tiger Woods Part 1: Tiger’s Prowl - His Life, narrated by actor Laurence Fishburne. It includes interviews with Tiger, his mother Kultida and father Earl.

The context of Earl’s comments in that interview is completely different from what was presented in this week’s Nike commercial. In the original, uncut audio, Earl Woods was actually talking about his then-estranged wife Kutlida:

“Authoritarian. Yea, Tida is very authoritative. She is very definitive. ‘Yes’ and ‘No.’ I am more prone to be inquisitive, to promote discussion. I want to find out what you’re thinking was, I want to find out what your feelings are and did you learn anything? So, we were two different types but we coexisted pretty well.”

It was bad enough that Nike exhumed Earl for the commercial, but now knowing that his original comments weren’t even in reference to his son makes the entire artistic endeavor that much more distasteful.