VICTORIA’S SECRET GETTING INTO THE SPORTS BUSINESS: The WALL STREET JOURNAL reports Victoria’s Secret is “putting athletic wear in 30 of its stores this fall to test the potential of sports gear.”
Parent Limited, Inc. is also opening a free-standing store in Columbus, Ohio, in two weeks “to sell athletic clothes,” including yoga pants and sports bras.
Sharen Jester Turney, president and chief executive of the chain, said “Many of our customers have said, ‘I’ve been waiting for you to do sport wear that is sexier.’”
Talk about huge news. If dignified athletic endeavors ever needed a sturdier, sexier sports bra, it’s now.