Ever notice that television companies really have no idea how to incorporate other, newer technology into their broadcasts? We don’t either, for what it’s worth, but TV shows go ahead and incorporate anyway, leading to such disasters as CNN anchors reading Tweets live on air. Why? Nobody knows why, but they “want to hear from you” all the same.
Luckily, aside from ESPN’s Blog Buzz, the sports world has mostly kept its hands clean of social media; you do see baseball announcers ask you to email them questions or other such nonsense, but it’s hardly a mainstay of the industry. That is, until baseball got a hold of this Twitter thing.
As SPORTS BUSINESS DAILY ($) reports, MLBAM (MLB Advanced Media, the internet arm of the league) is incorporating “Tweets” into their broadcasts, and rather recklessly so:
MLBAM has begun a soft launch to incorporate live Twitter feeds into its MLB.tv and Gameday products, extending an active effort with the microblogging service that began with June’s First-Year Player Draft.
Naturally, they’re going to be pulling from a small pool of pre-approved media types like SI’s and the KC STAR’s Joe Posnanski, right? Right?
The feeds are weaved in using team-specific hashtags, and interestingly, are not pre-filtered before showing up within the video and graphic feeds.
Oh lord. So I could theoretically type something like “Heath Bell and the #Padres all give each other golden showers” and that could make its way on air? Not that we condone such behavior, of course.
At its best, this idea could resemble that one short-lived MTV fad where they had a running chat screen going during music videos like 15 years ago. At its most likely, the games are going to look like YouTube, specifically with the horror show commenters. Ethnic slurs, ahoy!