Trojans Beat ‘Cocks For Right To Use ‘SC’ Logo

The college football season hasn’t started yet, but the Southern Cal Trojans have already racked up a win over South Carolina. But not on the field, in the courtroom. THE LOS ANGELES TIMES reports that the Trojans have won a ruling from the U.S. Patent and Trademark Office giving them and not the Gamecocks the rights to use the interlocking “SC” logo on clothing and athletic apparel. The suit started when the Trojans objected to the Gamecocks’ planned federal registering a version of the “SC” trademark for use on clothing and baseball uniforms in 2002, and starting dragging on from there. Are the logos that similar? I’ll let you be the judge:

Needless to say, South Carolinians aren’t taking this lying down. THE PALMETTO SCOOP, for example is madder than Steve Spurrier being told his tee time has been canceled. They point out the differences between the two logos, and that SC is, in fact, the initials of the state. The blog then concludes with this sideswipe:

“And lastly, I’m pretty damn sick of these good for nothing Californians running around like they own they place. If they have a problem with our interlocking logo, perhaps we should interlock one of Charleston’s famous cannonballs to their foreheads.”

Adam Rose of ALL THINGS TROJANS points out that the Trojans have been very protective of their trademarks and copyrights in the past, including suing a high school in Utah that uses Cardinal & Gold colors and calls themselves the USC Trojans. Rose also notes that South Carolina and Southern California shared the same manufacturing color codes for their color of red, but the Gamecocks switched to a different shade after studies showed that even in South Carolina, people associated that color with the Trojans. Which kind of undermines the case for the Gamecocks.