But then again, even fatty fat fatster “mouth-breather” Americans who sit on their fat asses watching football probably watch enough tv to have seen a message or two about proper nutrition, the dangers of fat and processed food, etc. This marketing, however, has proven appeal with this crowd, who’s choices are guided more by emotion and sentimentality than reason.

Ihop has a blog “based on life and sports” that asks you to rate a variety of ad scenarios, to me, one more bizarre than the other, check it out http://ihopfootball.blogspot.com/. Its all about dads and kids and idiots who must be cool because they don’t sweat the spelling of all the hard words like “league”, “parody” and “present”.

So, go ahead and pay your billions and sell your chemical-laden, fatty crap to bovine, football-watching America. I have loved the game of football for many years but in the last few I’m sorry to say I have been unable to watch it on tv as the unapologetic crassness of its trappings has ruined my enjoyment of the experience. But I’m not the target market so nobody cares.

Last time I checked there weren’t a whole lot of granola bars and Myolpex shakes on the tailgating scene. Closest thing I even saw to a vegetable was a bag of potato chips and a bowl of onion dip.

How about a little reality here! We should be glad that there are still some companies around that want to fork over the preposterous sums of cash the NFL demands for cross-promotions.

The only thing that would make this dish better is a side of bacon and a couple of fried eggs (loose yolk, of course).

You planning going to go after the potato chip companies, or the sacred breweries next? Or are those ok because you LIKE chips and beer?

How are they any different?

Nice article. Wipe the potato chip grease off your keyboard and try writing about something more important next time.