Critics of mixed martial arts like to dismiss the sport as a kind of savage alternative to professional wrestling. They listen to blustering loudmouths like UFC’s Dana White and hear a young Vince McMahon, or they see UFC champion and former WWE wrestler Brock Lesnar and see…well, Brock Lesnar. The confusing (to outsiders) revolving doors of MMA sanctioning bodies doesn’t help, though that’s actually par for the course in a young and growing sport.

One way to combat those misconceptions is through reaching out to the public and showing that MMA fighters aren’t just ‘roided-up pro wrestlers and that their sport is legitimate. It’s an ongoing process, and one that got a boost when Tito Ortiz recently announced his return to UFC after a lengthy feud with White. Ortiz appeared with fellow UFC fighter Matt Serra on a Philadelphia TV morning show to banter with the host. In a display of journalistic excellence, the host was more concerned with the fighters getting naked than anything else.

(Video after the jump.)

This clip appeared on Philadelphia’s WTXF in the morning, thanks to intrepid MMA superwriter Michael David Smith:

He’d have been better off just showing up with girlfriend & baby mama Jenna Jameson - that’s the way to get some positive attention.