If you’ve ever been to the Mall of America, then you know that it takes up several acres, the merchandise is expensive, there’s lots of food and often hanky-panky is going on in the restrooms. Just like the Metrodome. Well, now the two have merged, in a sense.
No longer will it be known at the Hubert H. Humphrey Metrodome … sorry, Hubert. When the Vikings take on the Packers on
Sunday Monday, it will be at the Mall of America Field at Hubert H. Humphrey Metrodome, thanks to a new naming rights partnership that was signed today. And to mark the occasion, of course, the Vikings again threatened to move to Los Angeles when their lease is up.
From KARE-11 TV:
The agreement states that the field will be called Mall of America Field at Hubert H. Humphrey Metrodome for a three-year period beginning October 5, 2009, and ending February 28, 2012.
“Branding the field as Mall of America Field represents an opportunity to share our name and image with an even larger nationwide audience,” said Maureen Bausch, executive vice president of business development at Mall of America. “It also connects two treasured Minnesota brands — Mall of America and the Minnesota Vikings — which adds value to both companies.”
As part of the agreement, Mall of America Field will be branded with new exterior and interior signage, as well as various promotional materials.
Also there will be a Lane Bryant and a Panda Express.
So for those of you keeping score at home, the University of Minnesota has a new football stadium, and the Twins move to their new stadium next season, leaving the Vikings as the only major tenant in the (former) Metrodome — shuffling around in there like a single parent after all the kids have grown up and moved out.
The Vikings’ lease runs out after the 2011 season, meaning that there’s no time like the present to hit up the citizenry for a few million bucks for a new stadium. If the taxpayers don’t come up with roughly 700 million clams to help pay for a new home with a retractable roof, then …
“If the answer is no,” Vikings vice president for public affairs and stadium development Lester Bagley said, “then why would you own a team in this market?”
Nothing like kicking off your new Mall of America deal with a show of optimism and good will.
The Twins wrap up their season this weekend, so are not included in the Mall of America deal.