Many viewers - especially in New York, not so much in Boston - will fondly recall the Reebok ad immediately shown after the exciting conclusion of Super Bowl XLII:

But DEADSPIN via LARRY BROWN SPORTS digs up the version you were supposedly supposed to see, had Eli played like E-L-I instead of the M-V-P in the closing seconds:

In following with the NFL’s policy on Super Bowl apparel, the above ad will still be shown in Romania & Nicaragua.