Underwear company Jockey announced today it has signed Tim Tebow as an official endorser.
From the press release from Jockey:
Tim is a highly gifted athlete with a positive attitude and an admirable character,” remarked Jockey Chairman and CEO Debra S. Waller. “We at Jockey see a very bright future with Tim, and believe that he is an excellent representative for the brand. Tim is genuine, smart and driven and those qualities align well with Jockey. We look forward to building a long and collaborative relationship with him in the coming years.”
“I’m excited to represent the Jockey brand and to work with such an innovative company,” said Tebow. “I’ve long been a fan and consumer of Jockey, and think they make a quality product with a great fit. I’m looking forward to a great relationship with such a respectable company.”
Tebow will work with several of Jockey’s lines, including the Jockey® “Staycool” collection, which launches in spring 2011. Tebow will be featured in Jockey’s catalog, TV and print advertisements and on jockey.com. Jockey and Tebow will also collaborate on unique content for social media platforms.
There’s certainly a gamble in entering into a high profile endorsement deal with Tebow considering he may not see the field anytime soon for the Denver Broncos. But his current status as a cultural icon can’t be disputed - his Broncos jersey was the NFL’s top seller between April 23-30.
Tebow, who has yet to officially sign a contract with the Broncos, may also be a polarizing figure for a segment of the population because of his recent appearance in a Super Bowl TV ad sponsored by a religious group that advocates a ban on abortion.
Though if Tebow emerges as a starter for the Broncos in the new future, Jockey’s investment will no doubt pay off handsomely.
New Jockey spokesman Tim Tebow on boxers or briefs? “I go with briefs because they are more comfortable & better fitting.”