Underwear company Jockey announced today it has signed Tim Tebow as an official endorser.
From the press release from Jockey:
Tim is a highly gifted athlete with a positive attitude and an admirable character,” remarked Jockey Chairman and CEO Debra S. Waller. “We at Jockey see a very bright future with Tim, and believe that he is an excellent representative for the brand. Tim is genuine, smart and driven and those qualities align well with Jockey. We look forward to building a long and collaborative relationship with him in the coming years.”
“I’m excited to represent the Jockey brand and to work with such an innovative company,” said Tebow. “I’ve long been a fan and consumer of Jockey, and think they make a quality product with a great fit. I’m looking forward to a great relationship with such a respectable company.”
Tebow will work with several of Jockey’s lines, including the Jockey® “Staycool” collection, which launches in spring 2011. Tebow will be featured in Jockey’s catalog, TV and print advertisements and on jockey.com. Jockey and Tebow will also collaborate on unique content for social media platforms.
There’s certainly a gamble in entering into a high profile endorsement deal with Tebow considering he may not see the field anytime soon for the Denver Broncos. But his current status as a cultural icon can’t be disputed - his Broncos jersey was the NFL’s top seller between April 23-30.
Tebow, who has yet to officially sign a contract with the Broncos, may also be a polarizing figure for a segment of the population because of his recent appearance in a Super Bowl TV ad sponsored by a religious group that advocates a ban on abortion.
Though if Tebow emerges as a starter for the Broncos in the new future, Jockey’s investment will no doubt pay off handsomely.
UPDATE: Darren Rovell of CNBC gets Tebow to answer a question some - not all - of you are wondering:
New Jockey spokesman Tim Tebow on boxers or briefs? “I go with briefs because they are more comfortable & better fitting.”
12:16 pm on July 27th, 2010
If he was the “TRUE” Messiah”
he would have signed with Lucky Brand Loincloths
12:17 pm on July 27th, 2010
Hey Tim, remember to put a password on your cell phone. Regards, Tiger.
12:37 pm on July 27th, 2010
I’m switching all my undergarments to Jockey as soon as possible.
12:47 pm on July 27th, 2010
Too bad he cannot seem to find it in his “heart” to sign his deal with the Broncos. Good thing I do not wear Jockey because I guess I would have to throw them out and go shopping now.
12:47 pm on July 27th, 2010
I might be mistaken, but didn’t Timmy say that he won’t sign an endorsement deal until he does something on the field? Ya Ya think he did. Oops…Nike…Jockey.
12:50 pm on July 27th, 2010
tim tebows mom made the wrong CHOICE
12:52 pm on July 27th, 2010
I am definitely buying Jockey now!!!
12:52 pm on July 27th, 2010
oh happy day!!
12:57 pm on July 27th, 2010
DRD actually believes in tim tebows…ROTFLMAO…one born every minute…tebow is an underwear salesman…not an nfl qb…he can focus on football all we wants…he’ll always be a loser. the real gods hate tebow
12:59 pm on July 27th, 2010
GDM: Get….Dis…..Money!
1:00 pm on July 27th, 2010
You’re all jealous of this great kid
1:04 pm on July 27th, 2010
No FlatLine, you are def mistaken. He didn’t sign “at that time” because he was focusing completely on football “at that time”. Its ok, we all make mistakes. Don’t feel to bad.
1:13 pm on July 27th, 2010
When you asked me where mommy went I didn’t want to tell you because actually I am your mommy but I had a sex change after I saw what I’d produced. But guess who your real father is? Look at hour dog face and then at Chelsea clinton’s face :/)
1:16 pm on July 27th, 2010
When its all said and done..Tim with college Degree..will make more money than some of the big jocks
1:54 pm on July 27th, 2010
Do those undies come in crimson tide red?
2:12 pm on July 27th, 2010
I am a little disappointed that Tebow would get involved in an underwear “business” considering his religious views. Is this very becoming for someone who is so vocal about his religious views. I love Tebow and his stand, but do they mix?(religion and showing your bootie to the world?)
2:29 pm on July 27th, 2010
as a patriot fan the first time I saw D. Bledsoe was on a Dunkin Donut commercial. I never heard of T Brady until he proved himself. Kinda tells you a lot about a person’s character and true purpose in life.
2:31 pm on July 27th, 2010
Oh my goodness Jesus is modeling underwear with a codpiece!!!
I think the NCAA should look into the SEC for perverting Christ!
2:37 pm on July 27th, 2010
Wow! his agent must suck
2:38 pm on July 27th, 2010
Pauletta…seriously? Are Christians not allowed to wear underwear? I must have missed something…
2:43 pm on July 27th, 2010
Maybe he won’t show his booty (a la’ Michael Jordan’s Hanes ads, you never saw him in underwear and forgo the David Beckham route).
2:44 pm on July 27th, 2010
I guess now we can refer to his skidmarks as
*puts on Sunglasses*
Holy S.h.i.t?
YYEEEEEEEAAAAAAHHHHHHHH!!!
2:45 pm on July 27th, 2010
Gotta get some jockeys.
2:50 pm on July 27th, 2010
he don’t have to model the underwear, yall don’t see jordan on tv walking around in hanes underwear. come on people, his endorsing a product not a clothing type. endorsing a product isn’t going against his religious belief. why are we so quick to crucify someone that has done nothing wrong and volunteered his time helping kids and families in third world nation while at Florida? I think we have become so familiar with athletes doing the wrong thing that when an a athlete who truly believes in his faith and has a heart to do the right thing, we should applaud that person instead of ripping them. but just a thought!!!
2:52 pm on July 27th, 2010
What a bunch of idiots on this message board
3:10 pm on July 27th, 2010
Of course the underwear is equipped with a combination lock, to be opened only upon the occasion of marriage.
3:11 pm on July 27th, 2010
I always thought Jesus was the commando type
3:12 pm on July 27th, 2010
They will probably have to put a cross over his peepee
3:12 pm on July 27th, 2010
These are some crude remarks. I am NOT a Florida person, but I do admire Tim. He is not ashamed of his faith and that takes a big person in his position. Too bad other athletics don’t have the same commitment.
3:13 pm on July 27th, 2010
They say he is the complete package…
3:21 pm on July 27th, 2010
We’re just glad he’s out of the SEC…GO DAWGS!!!
3:21 pm on July 27th, 2010
In an attempt to parallel his NFL career, the type of underwear he will be sponsoring will be the brief.
3:29 pm on July 27th, 2010
www.tebowtees.com
3:39 pm on July 27th, 2010
I think it’s a shame people bash Tebow because of his religious values. He’s a genuine good guy. I’ve talked to him myself and so has my UF daughter. I guess the Tebow bashers would rather look up to some thug with tatoos all over, parties all the time, who is in trouble with the law and substance abuse constantly, and is with a different women every day. Yea that’s my kind of hero…sarcasm.
3:50 pm on July 27th, 2010
This wouldn’t be a big deal but the media has shoved Tim Tebow down our throats for the last 4 years and I personally am tired of hearing about him. Really??? Who gives two +++++ about what he endorses. Until he does something in a real mans football league I don’t want to hear about Timmy!
3:54 pm on July 27th, 2010
TT: “So pick up a couple of Jockey’s new form-fitting Ts, because remember: the sleek shall inherit the Earth.”
4:00 pm on July 27th, 2010
Oh my God he is going to a hit with all the gay crowd.
4:05 pm on July 27th, 2010
We was all naked til one of you women stuffed an apple in our face.
4:31 pm on July 27th, 2010
I get a kick out of reading these comments of a bunch of loser ranting and raving aganst a proven winner.
5:13 pm on July 27th, 2010
Wow!!
Everyone is on this guy so quick, but the funny thing is he has all of your attention !!! - If he is not the real deal, and trust me he will show that he is, then why do you folks care what he does???!!! - Sounds like alot of people are just jealous because you can’t find a kink in his armor… Maybe, just maybe, he has something many of you are looking for, a strength from a higher being. Try it, you may like it, and have a better life for it…
5:33 pm on July 27th, 2010
JOCKEY— WHAT VIRGINS WEAR!!!
“Proven winner?” College is OVER, Done , No Mas!
He is in the NFL NOW and he hasn’t done a thing, Nothing , Nada. He’s not even ‘known” a woman….
5:39 pm on July 27th, 2010
I like the kid and he IS a great Human Being…. so far……but I’m tired of the Media shoving him down our throats like several others have posted. His “faith” is his own business but I dont want to hear about anyone else’s faith…only my own.
6:02 pm on July 27th, 2010
I hope there are pictures in undies…
6:31 pm on July 27th, 2010
Re; ImRickJames
Please quit recycling Deadspin comments
12:29 am on July 28th, 2010
Kingfish… Tom brady was an anonymous sixth round pick. Tebow is a nationally known college player. Just because you wanted to see Bledsoe and Brady in tighty whities instead of those crap doughnuts commercials that haven’t been good in 15 years… You can be the first to suck on a cardboard tasting dunkin d.
2:19 am on July 28th, 2010
Can you imagine if he was not so GOD fearing he might of kept all the autograph signing money instead of 80% You fools who worship him and paid 160.00 for a picture/signature. and he kept most of the money and his foundation kept the other part. May he represent the undies like his beliefs.
6:50 am on July 28th, 2010
JESIS. You SUCK what a horrible thing to say. Despite that I am glad your mom made the choice she did.
11:51 am on July 28th, 2010
Can’t wait to see BIG Timmy in whitie tighties. I’ll pay double the price for that one.
2:15 pm on July 28th, 2010
Web Designer in Grenesboro …. Really ?!?!
3:21 pm on July 28th, 2010
I heard tim will sign with Kleenex after the beat down and crying he did on national TV.
10:09 pm on July 29th, 2010
I am trippin over all the hate some of u have, what a waste! Tim Tebow is an honest guy & really isn’t “shoved” down anyone’s throat…unlike Michael Vick & Tiger Woods has been! U all have the right to watch & listen to what ever u want!! Religion isn’t shoved down anyone’s throat: last time I checked this is a free country. So what if he signs w/Jockey? Wouldn’t u if u had the chance? Get a grip on yourselves and direct all that hate somewhere it belongs….like Bin Laden
9:56 am on July 30th, 2010
LEAVE TIM TEBOW ALONE!!! ALL OF YOU ALABAMA FREAKS, TENNESSEE FREAKS, GEORGIA FREAKS, AUBURN FREAKS, AND ALL YOU OTHER SEC LOSERS!!! THE KID WILL NEVER FORGET WHERE HE CAME FROM AND YOU WON’T EVER READ ANYTHING STUPID ABOUT HIM. GO WATCH VICK AND HIS DOGS, OR TIGER AND ALL HIS WHORES IF YOU WANT SOMETHING TO TALK ABOUT! GO TEBOW!! GO GATORS!! GO DENVER!! (YOU PICK THE RIGHT GUY FOR THE JOB!)