Twins Rollout Heartworm-Resistant Frosty Malts?

Bad idea: A bull terrier with a bullseye painted around its left eye.

Target Mascot Dog Bullseye Front Row Of Target Field

Really bad idea: A bull terrier with a bullseye painted around its left eye sitting in the best seat in the house during the first-ever Minnesota Twins MLB game at Target Field.

Target Mascot Dog Bullseye Front Row Of Target Field

(Waste? I’m off to snap up a gross of mattress pads as we speak!)

The dog, named Bullseye and the mascot of Target, was stationed in a $275 face value seat today as guerilla marketing by what are obviously the brightest box store minds in the biz.

How (pre)fab!

Look, I know Target dropped alotta loot for naming rights to the new ballpark. But the painted dog? The greeters in Duluth and the PETA kooks need to see that a lot more than I do.

Guys, leave the marketing to the city slickers and stick to what you do best: Frozen fish sticks, adult diapers and particle board bulk buying under one (pre-engineered, aluminum) roof.

Though now that I think about it, wouldn’t be such a bad idea for Wal-Mart to use John Daly in a similar capacity for the Tulsa Drillers’ new yard.