We all laughed at Mark Cuban when he said it was only a matter of time before the NBA allowed corporate ads on their game jerseys. And while it’s genuinely fun to laugh at Cuban under any circumstances, it should be noted that the tide is certainly surging in his direction. Take the NFL and the Houston Texans, for instance.
ZERO TOLERANCE ENTERTAINMENT, which makes and markets adult videos, claims that it has approached the Texans regarding the availability of marketing space on their practice jerseys. I would think that as a defensive player, one would appreciate the sight of “Big Rack Attack 6″ on Matt Schaub’s jersey as he is being sacked.