Phelps Adds Frosted Flakes To Endorsement Plate

Guessing who was going to be on the Wheaties box after each Olympic Games has turned into a tradition. It’s one of the defining honors an athlete can receive, staking their claim as the America’s Olympic Hero. It’s also a great marketing ploy for General Mills, as they receive tons of free advertising and are associated with the hot sports star of the moment. And even though we’re only midway through the Beijing Games, it was clear that the big star of these games was Michael Phelps, making him almost a lock for the Wheaties cover.

Michael Phelps with Natalie Coughlin and Katie Hoff

It turns out you can throw that out the window - apparently Mr. Ocho Oros is too good for Wheaties.

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