Vitamin Water’s NBA Finals Ad: Dwight vs. Dwight

Among the multitudinous companies with egg dripping from their faces as Dwight Howard and the Magic dispatched LeBron James and his Cavaliers in the Eastern Conference Finals was Vitamin Water (yes, the label looks like “vitaminwater,” but that drives my spellchecker insane and I hate uncapitalized company names). Their Kobe vs. LeBron campaign had been running for months on the presumption that the two would face each other in the finals (I mean, who would be that foolish?).

Dwight Howard Ad
(Yes, he’s in a white muscle suit. This is happening. Don’t fight it.)

So what to do now? Kobe vs. Dwight would not only be totally predictable, but the two aren’t comparable players. What are they going to say? “24 shoots tough jump shots!” “12 is six inches taller than him!” “24 is a shooting guard!” “12 is a power forward!” “This is stupid!” “Sure is!”

Luckily, someone at Glaceau had the wisdom to put Howard on camera and just let him have fun with his repertoire of terrible impressions. The spot is after the jump.  Read more…