When the U.S. Olympic Committee isn’t busy crushing the dreams of athletes who strongly desire the chance to bring home gold for the red, white and blue, its forcing events like the Ferret Olympics, Olympets, RobOlympics to change their name to protect their trademark.

(Photo of robo athlete and robo athlete groupie taken from RobOlympics RoboGames Web site.)

WALL STREET JOURNAL reports “Every Olympic season, the USOC threatens to sue dozens of businesses, clubs and nonprofit organizations for using the trademarked word to promote events or products. USOC lawyers say they’re protecting one of the world’s most lucrative sporting events from ‘ambush marketing’ by companies seeking to profit from the Games.”

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