Chicago Cubs Considering Filing For Bankruptcy

With the World Series victories of the Boston Red Sox and Chicago White Sox earlier this decade, the Chicago Cubs now stand alone as baseball’s historic example of poor management, baseball ineptitude, and postseason futility. Sure, teams like the Pirates and Royals are more laughably inept now, but only the Cubs prove that such awfulness can last for centuries.

Cubs fans had hoped this was changing recently with the 2007 sale of the Tribune Company to angry munchkin Sam Zell. Unfortunately, anyone who has actually worked for Sam Zell could have told them not to get their hopes too high; predictably, the Cubs have underachieved under Zell’s brief ownership (of course, he’s been trying to sell them the entire time). And now, the sad-sack story of the Cubs has reached new heights/depths with the news that the team - one of the most valuable properties in all of sports - may be filing for bankruptcy.

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Did Cuban Toss Shaq Flare in Cuban-Owned Blog?

As a new media owner of the first order, Mark Cuban can blend old media manipulation tricks with new ones better than anyone. Remember his ill-fated bid for the Chicago Cubs? That’s old-school media manipulation. Letting slip that he has a Think System that proves Jason Kidd is the second-best player in the NBA? That’s a blended approach; math is apparently new.

mark cuban laughing

Earning fines via Twitter?  New media manipulation with a dash of old school “did he mention the hot topic of Twitter? OMG NEWS STORY”. And so on. Therefore, Mark Cuban will have to excuse the humble new media when a hot rumor/trade temperature check appears in a blog owned by Cuban’s limited partnership, and BRIGHT SIDE OF THE SUN is a little skeptical.

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