A hat tip to the LADIES… for discovering what former ESPN announcer and pro baller Joe Theismann is doing with his free time - pimping snack food none of us have even heard of before the Super Bowl:

(Scroll to about 2:55 or so on the video for the blatant plug for “Town House FlipSides”)

I have some sympathy for Theismann’s gritting his teeth as the Raleigh, NC, station he happens to be on reeks of morning show to me. As someone who’s written and produced a morning newscast, these satellite media tours (SMTs) are a regular annoyance in my inbox — and they only increase during Super Bowl week, with more has-beens and never-weres looking to use news time to sell the public absolute crap.

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