Who’d ever thought that categorizing baseball cards could culminate in some clever word & number play?
Darren Rovell of SLATE unseals the story of Tom Geiderman, an employee of Upper Deck who was in charge of assigning numbers to selected cards. It was he who convinced the upper brass to name Ken Griffey Jr. #1 in their 1989 packs - a card that still sells well today among collectors.
Geideman took the task of naming the player for the first card very seriously. Using an issue of Baseball America as his guide, Geideman knew that card No. 1 would belong to Gregg Jefferies, Sandy Alomar Jr., Gary Sheffield, or a long-shot candidate, the phenom they called “The Kid.”
But putting digits to faces can become a monotonous task, so it was inevitable that the college-educated Geiderman would apply his smarts to having fun with some of the names & numbers: Read more…