Brett Favre Helps Jets Sell A Whole Lotta Tickets
So who was the big winner in the Brett Favre sweepstakes? The New York Jets, for suddenly becoming relevant and upgrading from Chad Pennington to perhaps the best quarterback ever? Favre, for getting his wish to play and start this season? Or Jay Glazer, for breaking the news of the trade despite ESPN having dispatched a whole platoon of reporters?
Turns out the answer might be none of those, but ticket reseller StubHub. The SILICON ALLEY INSIDER estimates that the company made $400,000 as a result of the Favre trade in the first 24 hours alone, thanks to thousands of New Yorkers suddenly remembering that they are New York Jets fans and wanting to buy tickets. Favre is impacting more than just jersey sales: he’s turning into his own cottage industry.
