Hey, recessions suck for everybody, but few feel it as hard as those trying to sell advertising. Though it’s bad business policy, advertising budgets are among the first to get slashed when the corporate purse strings start tightening. The NBA knows this, of course, and rather than feel budget pinches of their own, they’ve opened up their licensing to an old friend who feels right at home in a recession: Sweet Mama Booze!
(What do you mean, “too soon”?)
According to the SPORTS BUSINESS JOURNAL, for the first time in almost 20 years, the NBA will resume allowing courtside and TV-visible ads for hard liquor companies. This leaves the NFL as the only major sport who still bans the spots, though - ahem - their fans hardly need the encouragement. The NBA’s senior VP of team marketing and business operations, Chris Granger, explains why this deci$ion wa$ perfect for the National Ba$ketball A$$ociation:
It’s no secret that sports are big business in this country and a big reason for that has been television. With all the money that funnels into leagues like the NFL and MLB for television rights, along with advertising, owners aren’t exactly light in the wallet. Of course, in recent years this has led to a lot of leagues starting their own television networks. The NBA and NFL each have one, and MLB will be starting one next season. The trend has even moved over to college where there’s a Big Ten Network and the SEC has been entertaining thoughts to start their own channel as well.
One college conference that doesn’t have it’s own television network is the Big 12, and I’m guessing the University of Texas is fine with that. After all, they’re sports programs are popular enough in Texas and around the country that they don’t really need the added income because they’re already the most profitable athletic department in the country. They have so much money, in fact, that they just might start their very own network just for the Longhorns.