Ever notice that television companies really have no idea how to incorporate other, newer technology into their broadcasts? We don’t either, for what it’s worth, but TV shows go ahead and incorporate anyway, leading to such disasters as CNN anchors reading Tweets live on air. Why? Nobody knows why, but they “want to hear from you” all the same.
Luckily, aside from ESPN’s Blog Buzz, the sports world has mostly kept its hands clean of social media; you do see baseball announcers ask you to email them questions or other such nonsense, but it’s hardly a mainstay of the industry. That is, until baseball got a hold of this Twitter thing.