Imagine flying from New York to Las Vegas surrounded by beautiful models from the SPORTS ILLUSTRATED Swimsuit Issue. Now imagine doing it…on Southwest Airlines. “Welcome aboard the swimsuit model plane, sir. Now, please line up along the wall with the other group C people. Enjoy sitting in 29B.”
SI realizes that their magazine is probably going down in flames, so they have to come up with some new ideas. So they’re engaging in something called “experiential marketing.” The idea here is that they work with sponsors to give fans the opportunity to interact with the models in a variety of activities, like test driving cars and hanging out at the Luxor in Vegas.
It’s what Southwest is doing that might raise the most eyebrows, though.