If Only the Olympics Had More Marketing This Year

“It’s hard to be a marketer out here. The kids with their Internets and their rock’n'roll and their Tamagotchis. How do you reach them? Can we put something on their I-Pods? We should do what Apple does with their I-Tunes store and make money. So does anyone have any ideas about how we can connect with the kids? Phil? Do you have a Web 2.0 idea?”

Beijing Olympics swimwear

“Thanks, Jim. You see, I hear there’s this Olympic thing coming up this year. You know, the sexy summer one with the sand volleyball babes and not the bundled-up boring winter one. Let’s send out boxes of Olympics-related garbage as part of an alternate-reality game and then they’ll talk about us on the Internet.”

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