AOL announced today it is folding Fanhouse into Sporting News, with the latter now to serve as AOL’s sports content portal.
(No, not that Fanhouse)
Sporting News on AOL will launch in two months.
Sporting News President and Publisher Jeff Price: “We’ve made a lot of headway as far as adding video and developing a social media strategy. Adding scale was the last thing advertisers were asking for, and this deal allows us to deliver that.”
In other words, Sporting News did the deal to gain more traffic via the AOL web portal.
Terry Lefton of SPORTS BUSINESS DAILY reports today that the Fanhouse brand, which relaunched under Editor-In-Chief Scott Ridge two years ago as AOL’s in-house sports content provider, will be included in the Sporting News AOL site as a destination for opinion pieces.
AOL CEO Tim Armstrong said today of the status of AOL Fanhouse writers: Read more…
SportingNews.com today has an interview with Erin Andrews. The headline for the piece blares: “Erin Andrews Talks Video Games, Says She Isn’t Leaving For Hollywood.”
(SbB Post on Oct. 24)
Wot?! Andrews might be leaving for Hollywood? Whoever suggested that? … Why, let me look:
• Ten-hut! MARINE CORPS TIMES reports that John Paxson’s son Ryan is leaving the college court and joining the Leathernecks.
• The experts have already done it, so now it’s your turn to try your hand at the SPORTING NEWS’ 1986 Strat-O-Matic season.
• FOOD COURT LUNCH gives us/poetry of star athletes/in lovely haiku.
• Al Iannazzone of the BERGEN (NJ) RECORD believes John Calipari should play it smart and stay in school.
SPORTING NEWS STRATS THEIR STUFF W/’86 MLB REPLAY: THE SPORTING NEWS has much fondness for the 1986 MLB season. So much so, they want to do it all over again:
The sports site will be re-visiting the Year of Bill Buckner’s Bounce through “1986: Take Two”, a web page featuring reposted stories and articles from the season.And with the help of Strat-O-Matic, the site will also be replaying the ‘86 schedule, back before the time of wild cards and Tampa Bay Devil Rays. The games are set to begin in November, and will have some well-known names managing the squads:
Pitcher-slash-blogger Curt Schilling will have a tough time running the Red Sox in the first week or so, since he’ll likely have some postseason matters to attend to. And former pro Doug Glanville hopes to fulfill the Phillies’ dream of winning it all.DEADSPIN guru Will Leitch will be LaRussin’ over to manage the Cardinals, while Howard Stern sidekick Baba Booey (nee’ Gary Dell’Abate) tries to reproduce the glory years of Mookie-mania.
Most importantly, SbB will be shufflin’ the lineup while enjoying the waterfalls at Royals Stadium as manager of the Kansas City squad.
So, now you know who to root for.