One of the less visible consequences of the global financial crisis that the political party you hate is solely responsible for is the plight of those teams and athletes whose sponsorships dried up alongside the banks’ profit margins. The US speed skating team, in particular, was hard hit; they were due $300,000 from a Dutch bank (Why are the Netherlands trying to buy our athletes? Are Dutch people commies? DEVELOPING…), but when that bank went belly-up, the speed skaters were in need of a real American hero.
In steps one Dr. Stephen T. Colbert, DFA, and the greatest nation of them all: Colbert Nation. In a how-did-we-not-see-this-coming move, Colbert announced on Monday that his show and its legions of followers would be sponsoring the team for this year’s Olympics, with logo placement on the uniform and everything. Well played, you bespectacled maniac.