Imagine flying from New York to Las Vegas surrounded by beautiful models from the SPORTS ILLUSTRATED Swimsuit Issue. Now imagine doing it…on Southwest Airlines. “Welcome aboard the swimsuit model plane, sir. Now, please line up along the wall with the other group C people. Enjoy sitting in 29B.”
SI realizes that their magazine is probably going down in flames, so they have to come up with some new ideas. So they’re engaging in something called “experiential marketing.” The idea here is that they work with sponsors to give fans the opportunity to interact with the models in a variety of activities, like test driving cars and hanging out at the Luxor in Vegas.
It’s what Southwest is doing that might raise the most eyebrows, though.
The Boston Celtics will get their championship rings Tuesday before the team’s opener against Cleveland. There’s no more hallowed ceremony in sports than a winning tradition-rich franchise like the Celtics being awarded their championship rings. So with that in mind, the club is providing the occasion with all the grace and dignity it deserves:
From Frank Murphy of the BOSTON HERALD:
The players are clearly looking forward to the ring ceremony, which is being treated like an Olympic torch-lighting ceremony. The rings have an official sponsor: Southwest Airlines. Considering that Southwest flies into Providence, and not Logan, the rings will be delivered to Celtics legend JoJo White on the T.F. Green Airport tarmac on Tuesday.
Great, so the most important ceremony in sports is being sponsored by the Greyhound of the skies. Not to mention an airline that doesn’t even fly into Boston. So does the promotion include a sale on middle seats and giveaways of expiration-dated peanuts?
The club will also raise it’s 17th NBA Championship banner in the process. The banners of course are a timeless reminder of the C’s past greatness. But coach Doc Rivers claims the rings mean more than the banners to the participants.