Showjumping’s Cheeky Move to Attract New Fans

The UK’s DAILY MAIL chronicles the efforts of the British Show Jumping Association to make the sport relevant again. “In a desperate attempt to update the stuffy image of showjumping, the sport’s bosses have persuaded two of the top young female riders to strip off for a photoshoot.

Showjumping Photoshoot1

Laura Renwick and Georgie Strutton have been called upon to carry the stuffy sport of showjumping on their backs and the rest of their bodies, which are on display in this photo shoot which features the two riders in “tight polo tops, knee-high black boots and not a lot else”: Read more…