Once Steve Nash gets done with this whole basketball thing, he has let it be known that he’d like to join the pantheon of great Canadian filmmakers, like, um … Judd Apatow! and, uh… Paul Haggis! In fact, he’s already gotten his start, as reports THE ARIZONA REPUBLIC, producing a Nike ad that is somehow not really an ad.

Nash produced the 81-second piece and is the first Nike major sports athlete to do so (skateboarding and BMX athletes get similarly involved). Nash wrote it, pitched it, hired the director (Lola Schmabel) and produced his first piece on a $30,000 budget during his stay in New York City last summer. Read more…