Imagine a dental appliance that could improve athletic performance. It sounds ludicrous, doesn’t it? Well, don’t laugh, because a mouthguard invented by a Nova Scotia dentist is gaining popularity as a panacea for athletes who rely on focus for results. Now two golfers who use the Pure Power Mouthguard — PGA Tour members Scott McCarron and Steve Elkington — have signed endorsement deals with the company to have its logo emblazoned on their bags and make the eponymous corporate appearances that come with such celebrity endorsement contracts.
The customized mouthguard was developed by Dr. Anil Makkar, who designed the device for a fisherman who was suffering from extreme headaches. According to this archived story from the READING EAGLE, Makkar was inspired to broaden the scope of his device’s use when the fisherman came back reporting increased strength when lifting lobster traps while using the mouthguard. Naturally, that got Makkar thinking, and after tweaking the device, he started pushing the Pure Power Mouthguard on athletes.
“Who would ever believe,” Makkar said, “that putting something in your mouth and getting the right jaw position would produce all these effects?”
Well, we wouldn’t, for one. Makkar claims there’s legitimate science behind the device, but we’re not convinced that wearing a mouthguard can really improve performance that much. What, are McCarron and Elkington suddenly going to drive the ball 100 yards farther because they’re chomping on a mouthpiece? They going to start making the puts that keep them in 10th place at the Honda Open?