Finally: An Olympic Coverup Not Involving Chinese
To say the IOC is vigilant about “protecting the brands” of their sponsors is sort of like saying that Corbin Bernsen likes snow globes. If you are Coca-Cola, McDonald’s, or one of the other major sponsors of the Olympic Games, you can rest assured that you won’t have to worry about seeing your competitors names and logos at the Games.
But THE WALL STREET JOURNAL reports that organizers might be taking things a bit too far by covering every visible logo or name of a product from a non-sponsor with little pieces of tape. This includes audio headsets, elevators & bathroom faucets, and other fixtures. No word on if they’ve hired Christo to cover Beijing Burger Kings with millions of yards of plastic wrap just to be safe.
Even some of the corporate sponsors are starting to find this level of brand protection a bit weird:
