Posted by
Tuffy on Jun. 13, 2009, 3:00pm
It’s hard enough out there for the regular folk to get and hold jobs these days, much less your elite athlete. So what’s a fellow to do when his NBA aspirations lasted all of 15 games for the Boston Celtics a dozen years ago but there’s still bills to pay and dreams to be achieved?
(PHIL SEZ COUNTERFITZ IS STEELINZ AND STEELINZ IS WRONG)
It’s hard to say for sure, but you can now cross this one off the list: open up a mall store to sell counterfeit Nike shoes and store your ten pounds of marijuana (which is quite real).
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In many ways, the world of sports has been somewhat shielded from the massive economic meltdown affecting the rest of the world. Sure, the Yankees are having trouble getting people to the ballpark, but with an average ticket price of $230 and a sub-.500 record, those seats would be a tough sell in the best of times.
(No, it’s not.)
Other tough sells in a down economy are things like $250 basketball shoes and $100-plus basketball jerseys. That, however, is what Nike has continued to foist on the world’s sports fans despite the worst recession in generations. Today, this flawed business plan has come back to bite Nike in the rear of their overpriced athletics short as the sporting goods giant announced massive layoffs. Just do it, indeed.
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Posted by
Brooks on Feb. 12, 2008, 5:09am
Darren Rovell has an hour-long primetime special on CNBC tonight about all things Nike.
The good news for Rovell: For the documentary-style production, Rovell got to interview a sunglassed Phil Knight, Michael Jordan, Lebron James, Tiger Woods, and Charles Barkley.
The bad news for Rovell: He spent a considerable amount of time examining Nike’s business practices in Vietnam, where the company is the country’s single largest employer (we’re guessing Rovell next spent a considerable amount of time being examined by his friendly gastroenterologist after enduring local fare). Read more…
