Chargers wideout Chris Chambers making some sick grabs that may or may not have been digitally enhanced. I actually think not.
Went to the Maddenpalooza thing last night at the Rose Bowl. As I sit here today, I’m still wondering why the event was staged by now-faltering EA Sports. Was the evening designed to be a media event? Was it to move product? Was it to create a lively, fun environment for attendees?
From what I observed, that would be no, no and no.
(Need to lose some lbs., so I don’t cover up that one guy - see armpit)
I went early evening, and there was less than a thousand people milling around Slick Rick’s spacious abode at that time. Musicial artists Busta Rhymes and Good Charlotte played to about 200 people on one side of the stadium turf, while a tent full of Madden-loaded plasmas sat empty beyond the opposite endzone.
(How to create a fun, fan-friendly environment!)
But of course, as someone who occasionally attends UCLA football games which don’t include a certain Cardinal & Gold opponent, that hollow, placid environment is nothing new for the Rose Bowl. So I felt right at home.
(Busta Rhymes is in there …. somewhere)
Here on the westside of Los Angeles, I pass by EA Sports’ gleaming, half-empty HQs all the time. You wonder if last night’s flaccid activities are symptomatic of larger problems inside the company. Based on the sagging pre-sale of the company’s flagship product, perhaps they are.
(Guerrilla Marketing at Maddenpalooza?)
More coverage of the event from Mike Tunison at DEADSPIN, who actually had the audacity to *shudder* take a photo of Warren Sapp.