NBA Takes The Money And Runs Hard Liquor Ads

Hey, recessions suck for everybody, but few feel it as hard as those trying to sell advertising. Though it’s bad business policy, advertising budgets are among the first to get slashed when the corporate purse strings start tightening. The NBA knows this, of course, and rather than feel budget pinches of their own, they’ve opened up their licensing to an old friend who feels right at home in a recession: Sweet Mama Booze!

Vin Baker Liquor Ad
(What do you mean, “too soon”?)

According to the SPORTS BUSINESS JOURNAL, for the first time in almost 20 years, the NBA will resume allowing courtside and TV-visible ads for hard liquor companies. This leaves the NFL as the only major sport who still bans the spots, though - ahem - their fans hardly need the encouragement. The NBA’s senior VP of team marketing and business operations, Chris Granger, explains why this deci$ion wa$ perfect for the National Ba$ketball A$$ociation:
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