John Ourand of SPORTS BUSINESS DAILY reports that college sports channel CSTV will be changing its name to CBS College Sports.
The re-christening is scheduled for March, just in time for the NCAA men’s basketball tournament. As Ourand points out, “CBS execs clearly hope the CBS brand will help convince cable operators to carry the channel, which is in about 25 million cable and satellite homes.”
In addition to the name change, the college channel will also be producing more original programming & using similar graphics from CBS Sports.
Hopefully, they’ll also ship over Billy Packer, just to keep him out of the public eye.