There’s not much worse than hearing nonsense about your favorite fringe sport not getting enough “respect”. You don’t want respect for your sport! You want to lock the doors and shutter the windows when you start getting “respect” because that’s when the marketers and advertisers start sniffing around your beloved activity and determining the best way to suck the life force out as quickly as possible.
(Best of three synergistic cross-promotional opportunities, anyone?)
Sorry, ping pong; the last paragraph totally isn’t true. There’s nothing but good that can come from finding out that Budweiser (via their new owner, InBev) has been sniffing around your sport because “Bud Light is a fun brand” and they’d love to be associated with your tournament and ESPN wouldn’t mind broadcasting the finals because
this might be an inroad to China’s consumers they love the game.
Run! Grab your paddles and run for your lives!