To paraphrase Dan Patrick, you can’t stop Twitter’s popularity in the sports world, you can only hope to contain it. Whether it’s Shaq inviting diner customers to say hello, Stephen Jackson showing his sketches of nude ladies packing heat, or the NBA finding a new way to fine Mark Cuban, the social technology seems here to stay.
And with such an explosion of popularity, it would only be a matter of time before some sports figure would use the easy updating tool to type up something he or she might regret. (Mark Cuban doesn’t count because he regrets nothing!) And that figure might turn out to be Minnesota football coach Tim Brewster.
Print media has struggled a bit with the move to online publishing and, especially, the integration of social interaction on their pristine pages. Some don’t understand the difference between reader content and content provider materials. Some require the stripping of anonymity.
Some don’t want to have a conversation at all. Some news outlets have tried to embrace reader content with mixed results. ESPN.com’s Featured Comment has been so consistently bland as to be laughable.
Not the MINNEAPOLIS STAR-TRIBUNE, though. They’re willing to use any ol’ algorithm to choose their featured comments, pushing the edge on reader contributions. For example, check out this featured comment on the Twins:
That’s definitely a unique opinion you won’t get at MINNPOST. Encouraging a known performance enhancement user like Juan Rincon to get back on the stuff? Very edgy. Very Web 2.0. Very WTF?