It’s Official: Yahoo Sports Has Passed ESPN.com

Our pal Jamie Mottram recently left AOL Fanhouse, which he created and turned into a powerhouse, for Yahoo Sports. Looks like he made the right call.

Jamie Mottram

FAST COMPANY has a long piece this week on the rapid emergence of Yahoo Sports as the #1 sports destination on the internet. You heard us right, ahead of ESPN.com.

Excerpt: “Yahoo beat ‘the worldwide leader’ in unique visitors in August, September, and November 2007, according to comScore Media Metrix. In the money game, according to a private Nielsen/NetRatings AdRelevance report obtained by Fast Company, both Yahoo Sports and ESPN.com generated about $80 million in ad revenue through the first three quarters of last year.Read more…