Mouthpiece Can Help Your Golfgame? Yeah, Right

Imagine a dental appliance that could improve athletic performance. It sounds ludicrous, doesn’t it? Well, don’t laugh, because a mouthguard invented by a Nova Scotia dentist is gaining popularity as a panacea for athletes who rely on focus for results. Now two golfers who use the Pure Power Mouthguard — PGA Tour members Scott McCarron and Steve Elkington — have signed endorsement deals with the company to have its logo emblazoned on their bags and make the eponymous corporate appearances that come with such celebrity endorsement contracts.

manny ramirez mouthpiece
(Manny Ramirez chomps on one, but do you need a PPM?)

The customized mouthguard was developed by Dr. Anil Makkar, who designed the device for a fisherman who was suffering from extreme headaches. According to this archived story from the READING EAGLE, Makkar was inspired to broaden the scope of his device’s use when the fisherman came back reporting increased strength when lifting lobster traps while using the mouthguard. Naturally, that got Makkar thinking, and after tweaking the device, he started pushing the Pure Power Mouthguard on athletes.

“Who would ever believe,” Makkar said, “that putting something in your mouth and getting the right jaw position would produce all these effects?”

Well, we wouldn’t, for one. Makkar claims there’s legitimate science behind the device, but we’re not convinced that wearing a mouthguard can really improve performance that much. What, are McCarron and Elkington suddenly going to drive the ball 100 yards farther because they’re chomping on a mouthpiece? They going to start making the puts that keep them in 10th place at the Honda Open?

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USA Wins Without LeBron or Universal Healthcare

With the Beijing Olympics less than a month away team USA called on representatives from the 51st state to participate in an exhibition game Friday night in Las Vegas.

Carmelo Anthony Team USA

Despite being banged up; LeBron James missed the game due to an ankle injury, Dwight Howard is coming off a stress factor to his sternum and Dwayne Wade missed the majority of the 2008 season with a bad knee (climbing onto Star Jones each night takes its toll on your body), the USA beat the Canadaians and their universal healthcare 120-65.

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NBA Casualty List To Grow Thanks To Olympics?

In quick succession recently, the NBA lost Yao Ming and Dwayne Wade to season-ending injuries. In each case, the player had apparently been struggling through one or more injuries and simply could not risk playing any longer. Also, each player had strong reasons to begin the healing process as soon as possible: Olympic glory.

Yao Ming Dywane Wade Injuries Thanks To Olympics

Yao has extraordinarily strong national responsibilities, but both players have immense marketing muscle behind their athletic efforts under the international spotlight - in the most lucrative emerging consumer market.

Which leaves the obvious question: which players have the most incentive to set aside the remainder of the NBA season to better prepare for Olympic success this summer in Beijing?

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