SPORTS BUSINESS DAILY polled 60 marketers, sponsorship consultants and members of the media - asking the question: "Who is the most marketable female athlete?" Results:

1) Serena Williams 2) Annika Sorenstam 3) Mia Hamm 4) Venus Williams 5) Lisa Leslie 6) Anna Kournikova T7) Marion Jones T7) Michelle Kwan 9) Michelle Wie 10) Sue Bird

The Gold Medal-winning U.S Olympic women’s soccer team appeared this week on "Good Morning America."

During the visit, host Charles Gibson played a new Gatorade spot dedicated to retiring player Mia Hamm.

The ad, which includes Michael Jordan, Landon Donovan, Billie Jean King, Kerri Walsh, several teammates and husband Nomar Garciaparra, was tagged with, "It’s Always Been In Her. Is It In You?"

Don’t cha think they could’ve thought of a better slogan than "It’s Always Been In Her?" If that’s the case, isn’t Nomah the only person that would’ve been an appropriate casting for the spot (I don’t even want to think about Billie Jean King)?

Dating website udate.com reports that U.S. swimmers Amanda Beard and Michael Phelps were voted the "sexiest female and male Olympians" in a poll commissioned by the site.

Beard got 26% of the votes, beating out beach volleyballer Misty May (21%). Soccer player Mia Hamm and softballer Jennie Finch tied for third with 19%.

Phelps’ 42% was better tna beach volleyball’s Nygaard (21%), gymnast Blaine Wilson (13%) and tennis player Andy Roddick (12%).

Soccer players Julie Foudy, Mia Hamm and Brandi Chastain guested on Leno recently.

Chastain, on NBC not broadcasting women’s soccer during the ‘96 Atlanta Olympic: "They learned a lesson."

BLOOMBERG reports Mia Hamm said she will "retire from major competitions" after the Athens Olympics.

Hamm: "It’s time to take the next step in my life."

I guess if she’s only retiring from "major" competitions, that doesn’t rule out her future participation in the WUSA.

Nomar Garciaparra tells the BOSTON HERALD when he and Mia Hamm will get married: "I am getting married eventually. When that time comes, when our schedules permit, I’m sure we’ll get married."

How romantic.