As we reported yesterday, even the Boston Red Sox are feeling the pinch in these tough economic times, as they are scrambling to replace the revenues from several major sponsors who have left. But apparently the chilling effect of the economy on baseball hasn’t reached New York yet. CNBC’s Darren Rovell says that both the Mets and Yankees have had little trouble selling advertising space at their new stadiums, or finding companies to be the team’s “official” something or other.
Some of the sponsorship deals are pretty straightforward: Pepsi is the Official Soft Drink/Carbonated Drink of both teams. But some of the other deals are a bit more…let’s call them esoteric. As in a “why would a baseball team need an Official Deli Meat?” sort of way.