Great Scott! To promote new “Back To The Future”-themed footwear, Kobe Bryant rolled up to the shoe’s premiere in the only vehicle appropriate for such a gala event - a time-traveling DeLorean.

AUTOBLOG (by way of AUTOFIENDS [by way of HYPEBEAST]) races up 1.21 gigawatts of star power, as the Lakers stud showed up last week at Santa Monica’s UNDFTD shoe store. (Get it? Undefeated! Shoes! Now that’s smart marketing!) Read more…