SI NBA writer Marty Burns (via SBD) reports that the Portland Trail Blazers recently sent out a special edition iPod nano or “iRoys” to “60 or so ’select national and local media’ members.”
With the move, the club was looking to
buy coverage promote Portland guard Brandon Roy for the NBA All-Star Game in New Orleans.
Burns, who is returning the iPod (Hello eBay!), writes that the gift “wasn’t intended to influence the media,” as the fans pick the All-Star Game starters, while coaches select the reserves.
Yeah, and a sudden surge in media pieces on Roy wouldn’t influence the fans?