DEEP SOUTH SPORTS pulls over to get a good look at this billboard:
This roadside message is proudly on display in Monroe, Louisiana - home of the Louisiana-Monroe Warhawks. The Sun Belt squad walked into Bryant-Denny Stadium last November 17, and walked out with a 21-14 win over Alabama.
In recognition of the big upset, some ULM alumni pooled together $12,000 to show off their Warhawk pride to Monroe-area motorists.
And the billboard will also greet Crimson Tide fans rolling along to the Independence Bowl. Those Alabama fans driving from Tuscaloosa to Shreveport on I-20 will have to pass by Monroe - and the “Tide Rolled” reminder.
But for many ‘Bama bashers, the 12 grand was money well spent.