For many casual UFC fans, Dana White is the face of the organization, more so than any fighter. He’s the brash, bald pit bull who took UFC from the brink of collapse in its outlaw days to its current position as a billion-dollar industry, featured in high-profile puff pieces in magazines such as ROLLING STONE. But what many fans don’t know is that while he wields tremendous power, he’s only a 10 percent stakeholder in Zuffa, LLC, the parent company of the UFC.
The real power lies with brothers Lorenzo and Frank Fertitta, who also are co-owner of Station Casinos, a group of 15 casinos in Las Vegas and elsewhere. And while the UFC’s business seems to be booming, Station Casinos aren’t: they recently made a Yahoo! list of “15 Companies That Might Not Survive 2009.” Would the Fertitta Brothers consider selling the UFC to raise the capital to save their casinos? If they do, the one person who could be screwed is White - something a lot of people would love.