CNBC’s Darren Rovell reports on a site called COOLSPOTTERS, essentially the Gawker Stalker for famous people gaining street cred with merchandise. So if you see Jamie Moyer taking Centrum Silver, you find/make photographic evidence of it and upload it. Simple enough.

But what about those celebrity endorsements that could contradict? LaDanian Tomlinson, for example, was once a VitaminWater spokesman, and now shills for Gatorade. One’s owned by Coke, the other by Pepsi. Awk-ward. Read more…

We close out the first month of 2008 with two great gifts from Bristol, CT:

• The greatest Chris Berman video you’ll ever see:

• And if the vision of a sweat-stained Boomer ruins your day, pick yourself back up by scanning over this new shot of sideline siren Erin Andrews:

• The study also serves as a Spearmint Rhino: Super Bowl house rentals now come with a stripper option.

• Bill Walker must be relieved that K-State finally beat Kansas at home.

• Florida Marlins cheerleader tryouts - need we say more?

Read more…

The San Diego Union Tribune reports today that “LaDainian Tomlinson had an additional MRI on his left knee Tuesday that revealed his playing even just four snaps in the AFC Championship Game further damaged it.”

Surgery is still not required, but the knee will take longer to heal. To no one’s surprise, Tomlinson will not play in the Pro Bowl.

But the injury hasn’t stopped Tomlinson from traveling to Phoenix this week “as part of an endorsement deal.” Read more…

It appears the Chargers like to keep their boo-boos secret. After Philip Rivers admitted to playing against the Patriots without an ACL, the SAN DIEGO UNION-TRIBUNE learns that kicker Nate Kaeding was booting field goals with a broken leg.

A person “familiar with the situation” said that Kaeding’s lower left leg was injured back on Dec. 24 against the Broncos, yet the kicker continued to play in San Diego’s last 5 games. Even with a fractured plant leg, Kaeding scored all 12 of the Chargers’ points in the AFC Championship Game.

The team had claimed that Kaeding’s injury was only a ‘bruise’, while also declaring Rivers’ torn ACL as just a ’sprained MCL’. But you have to admire Nate’s bravado in soldiering on despite the broken limb.

Read more…

Like Shaq in the Champagne Room last night, SbB limps to the finish …

• ESPN has apparently now embargoed any Dana Jacobson news.

• Al Davis wants to derail Lane Kiffin’s Raiders coaching career.

• Jim Spanarkel used to be a sexy (Blue) Devil - now he’s a sexy Pirate.

• If a Ray Lewis lie detector test falls in the woods…

• Tony Romo ended his relationship with Jessica Simpson - to marry his college sweetheart?

• The latest LaDainian Tomlinson action figure features the Chargers RB with his end on the bench.

• A college basketball coach goes barefoot to end the agony of poor kids without shoes.

• The Pistons brawl starter ends his freedom with another drunk driving charge.

The criticism of LaDainian Tomlinson taking a powder during the Bolts’ loss to the Patriots has died down, which is really a shame for the Chargers running back.

(We only want one with the sticker)

The interest in LT bench action figures was just starting to heat up again (we thought Jack Haley was the only guy who got one of these?).

Was LaDanian Tomlinson really hurt? Or was he afraid to get pummeled by the Pats?

During Sunday’s game, LT left in the 1st quarter after aggravating his sore knee. But by the 2nd quarter, the Chargers had sent word to the Gillette Stadium press box that Tomlinson “can return”.

Which was news to LaDainian. He argued, “It’s obvious that I couldn’t play. If I could have played, I would have been in there.” And coach Norv Turner defended his running back after the game, telling reporters, “The doctors and trainers said he couldn’t go.”

So, who’s telling the truth here?