It’s a question for the ages, and the Australian government thinks that it may have the answer. Should all alcohol advertising and sponsorships be banned from sporting events? The stadium is, after all, where you take your kids for that special bonding experience that can only occur while watching large men who make a hundred times your salary. Should the kids also be subjected to signage that demands they drink Bud Light? Some in the government down under say no.
A preventative health task force organized by Prime Minister Kevin Rudd has called for not only a ban of alcohol-related advertising & sponsorships in stadiums, but also on the Internet and in youth magazines. No more XXXX beer ads? The wine & spirit companies and the owners of teams in Cricket Australia, the AFL, National Rugby League and Australian Rugby Union are, as you may imagine, not taking this well. In fact, AFL boss Andrew Demetriou says that such a ban could kill his league. I bow to your greatness, oh tasty booze. I had no idea you wielded such power.