Astros Fire Jose Cruz; Um, Was That Really Wise?

Nothing much amazes me anymore, especially after what the cops caught that guy doing in Costco. But I’m still taken aback at times over how tone-deaf pro sports front office folks can be when it comes to the public relations game.

Jose Cruz

The Houston Astros fired first-base coach Jose Cruz today. You might just as well say “The Giants banned Willie Mays from AT&T Park” or “The Cardinals kicked away Stan Musial’s cane and sent him headlong down a flight of stairs.” Not that Cruz was in that class as a player, but he’s an icon in Houston, and that franchise needs all the icons — and fan good will — it can get. Read more…