Ronald McDonald Flexes His Sponsorship Muscle

As you know, Chicago is on the short-list of cities vying for the 2016 Olympics, where Usain Bolt will become the first man to break the sound barrier powered on his legs alone. Coincidentally enough, the City of Wind is also the near-home of a certain Golden Arched corporation, who are one of the top sponsors of the Olympics. And while they’re not officially coming out and saying it, apparently McDonald’s is heavily hinting that they’d “prefer” if the International Olympic Committee chose Chi-town for the Olympics. And hey, if they don’t, maybe they’ll just take their business elsewhere.

Ronald McDonald

(Don’t be fooled. Behind his smiling exterior lies a ferocious beast.)

The CHICAGO TRIBUNE is reporting that John Lewicki, the company’s senior director of alliance marketing, is a bit of a bad ass. Specifically for this quote: “The international market is very important to us, but some of the cities they are picking are not. I’m not going to sit here and tell you that if it’s not Chicago, we won’t renew, but if it is Chicago, we probably will.”

That’s stone cold gangsta.

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