Banner advertising really does work - especially on world-renown golfers.
Jimmy Burch of The FT. WORTH STAR-TELEGRAM putts over the story of the Marlow family, who’s front lawn is adorned with a large sign declaring “We (heart) Furyk” - a message of support for golf pro Jim Fuyrk.
Many fans have displayed banners for athletes they like (and those they greatly dislike). But Furyk decided to do something about it:
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A new PGA rule designed to limit congestion on the green is causing golfers to turn red.
ESPN’s Bob Harig writes about the new “MDF” designation - which stands for “Made (cut) didn’t finish”. This year, the PGA is further limiting how many players can continue in a tournament.
Previously, the top 70 finishers were allowed to continue - including all those golfers who were tied in the top 70 rankings, meaning more than 70 usually played on. But with the new rule, no more than 78 golfers will get to advance to the final rounds.
So, for those tied in 70th place, they’ll still be officially counted as having made the cut and get their tourney paycheck, but will have to stop playing. And their names one the leaderboard will be accompained by the letters “MDF’.
Many linksmen were loud in their criticism of the new rule.
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SOMETIMES THIS BIG WORLD CAN GET US OH SO CONFUSED: SPORTS BUSINESS DAILY reports golfer Jim Furyk was on CNBC’s “Squawk Box” today to promote safe driving over the holidays on behalf of … *long pause* … Johnny Walker whiskey.
And he’s also got another charity promotion for the booze brand: “We’ve started a program where Johnnie Walker and I are going to donate a minimum of $25,000 to R.A.D.D. (Recording Artists, Actors & Athletes Against Drunk Driving). … If I can hit more than 81% of the fairways this year, which is the tour record, Johnnie Walker and I are going to donate $1[M] to that organization.”
We get it, driving accuracy. HAR-HAR. Yeah, the sponsor link is a little questionable, but you have to understand, Mr. Furyk really needs the money.
