The Florida Panthers are a struggling franchise that hasn’t made the NHL playoffs in nine years, so the organization is trying to boost lagging attendance in a number of creative ways. One way is to offer “priority” for playoff tickets to people who buy a four-game plan, and if the team misses the postseason again (the team’s only one point out of a spot) they’ll get free tix to four games next year.
(Another big night for hockey in South Florida)
It’s actually a pretty good idea, but once you hear about a promotion that already didn’t work, it’s unlikely that any amount of ingenious marketing is going to save this team. Last night, all you had to do was show up at a tent outside the arena and you’d get tickets … free tickets. They still couldn’t fill the place.